Since the 2000s, new web technologies have played an increasingly important role in the transformation of today's world. In the printing sector, this digital transition is driven by a set of print-on-demand technologies commonly known as Webprint solutions.
Web to printsolutions are indeed online design and printing software. Used primarily by printers who own print shops or customers who are attracted by the ease of customizing online documents offered by Webprint software, these solutions are today a trend in the webprint universe.
In what follows, we propose to make an analysis of this area of opportunity for graphic arts professionals .
Webprint : What's interest for a printer ?
If you are a printer and want to diversify and expand your printing product line, your customers are waiting for innovations and creative solutions that allow them to personally submit their designs and submit their orders online. The webprint solutions seem to be a very favorable choice on this point. Let's see why!
Webprint : 24-hour service
Integrating a webprint solution into your print shop allows you to access your printing services 24 hours a day, 7 days a week. Customers can place their orders at any time and from anywhere, under the sole condition of have a pc, tablet or smartphone connected to the internet.
By the same token, you centralize the processing of incoming print jobs and streamline your workflows. Thus, you must avoid low production volumes on all your devices to remain competitive on your Webprint market.
Your goal should be to take full advantage of your equipment coupled with the complete web to printsystem at all times.
This revolution induced by the integration webprint technologies goes with the optimization of operating expenses, which guarantees a significant return on investment. By integrating a Webprint solution, you are doing a good service to your customers, but it will also be of great benefit to you.
Webprint : Order and monitor real-time transactions
With web to print applications, you improve your services and their availability by offering your customers the efficiency order printed products via the Internet. Customers can comfortably order prints on their PC at home and pay them online at any time. After the order, a Webprint command tracking feature notifies you of the customer's request, and it will take a few clicks to validate the transaction.
If you operate an online Web to print, you will need an order tracking operator who will instantly check their status until their prints are delivered or retrieved.
Webprint : Online payment
Using a Webprint solution is convenient for a variety of reasons, including online payment. For example, if you operate a webprint store, be sure to offer your customers efficient and secure online payment methods. Keep in mind that buying online is above all a matter of trust.
In the Webprint or print in demand, having a stylish design platform with glamorous products is not enough if you do not bet on practices that will lead the realization of sales. You are not a volunteer of printed documents and therefore put all the chances at your side by proposing efficient and reliable means of payment! MasterCard, Visa or PayPal cards, let your Web to print customers the free choice. It will allow you to boost your sales surely!
Webprint : SEO optimization of your online store
If you have some experience in e-commerce, you know that building a good online presence strategy is part of the base steps to develop your online web to print business.
Indeed, numerous studies show that more than 90% of commercial sites customers come from the search engines. If you operate an online webprint store, you will not be able to break the rule. The obligation to deal with Google the king of the internet is then yours. Customers will never buy what they do not see. So you have every interest to rank your Webprint store.
Many communication agencies offer SEO services. If you want to rank your web site in the first results of Google, do not hesitate to be accompanied by a SEO expert working in communication agency or in freelance.
Webprint : What to sell ?
Webprint solutions offer through their multiple functionalities the possibilities of selling a wide range of products. In Web to print stores, we can offer all kinds of webprint products and especially customizable products: business cards, flyers, booklets, photo albums, custom t-shirts, umbrellas, hats, mugs, etc. Whatever the kind of item to sell, you must deal with several parameters to convince a potential webprint client.
To help you, we will see some useful tips to boost your customer database for your online Webprint store!
Webprint : how to develop your customer portfolio ?
Set up a Webprint platform where people can design, edit and order printed products is not the end of the match. Setting up a webprint shop is a basic step in a long journey of a digital business. You will need a solid strategy developed on the short, medium and long term to make your investment in Webprint more profitable.
Webprint : Seek to Know your ideal customer
There is an ideal trick to build a complete pipeline of new customers in the Webprint : It is to know who your ideal client is. In any field, a good salesperson knows exactly who his ideal client is. By having a deep understanding of your ideal customer - with whom you want to work the most - you can create a detailed customer character or customer avatar. This client character is then used to guide all of your content creation, your marketing messages and especially your Web to print products. By this approach, you will ensure that all the material representing your Webprint business directly matches the desires and needs of your ideal print client. When you clearly communicate who you serve best, who you want as a customer and how you can help them, it is much easier for others to :
• recognize themselves as a good choice for your Webprint services
• refer other people they know who would be well suited with your services.
Don’t forget that choosing a market and limiting it to a segment does not mean that you will only work with your ideal Webprint clients and move away from others.
Your ideal Web to print client character is simply the ideal subset of your customer base in the field of webprint industry.
For example, let's say that your ideal Webprint client is an entrepreneur woman who creates her own business. In this case, all your marketing would aim to attract that specific customer, but some men will also resonate with the message. Do you want to divert them ? No! You can continue to work with customers who match a portion of your ideal customer profile.
Webprint : Identify red flags in your market
It is just as important to identify your ideal Webprint client as to identify your bad customers - customers who are not really interested in your webprint products. Identify the customer's specifications and features of the project that could interfere with a prospect or project and create a "red flag list" which you will use to help prospects Webprint.
"Red flags list" is a positive tool that allows you to quickly identify poorly adapted products or markets, and then to change business strategies. This will keep your schedule ideal for the ideal Webprint clients and projects you like.
Webprint : Understand the Ideal Customer's Shopping experience
In an inbound marketing context, you'll need to create content frequently to increase traffic to your Webprint site. To create content, blog posts, case studies, and other documents that can attract your ideal customers - that is, convert - you must first understand their buyer experience.
The typical customer buying path for a Webprint platform is:
• Awareness of the need
• Review of options and possible solutions
• Evaluation of the best choices
• Decision and Checkout
When you know the path of a Webprint buyer, you must create content that provides the information that prospects need at each stage of the navigation and couple it with powerful call-to-action buttons. The idea is to deliver the right message and the right call to action to the right person at the right time so that they go to the logical next step to make a purchase decision in your Webprint store.
Webprint : Focus on the Next Step
The most effective landing pages, sales pages and call to action focus on one thing: the next logical step. You would not ask someone to marry you on the first day of the appointment, but rather ask for a second appointment. Right? So do not ask too much with your calls to action too anticipated on your Webprint platform. The buying relationship is something that builds over time.
For example :
At the awareness stage, perhaps the next step is to visit your Webprint site, read another blog post and another, and then download a Webprint technology tip sheet.
Next step is to read a blog post, participate in a webinar or download an ebook to learn about possible solutions in the Webprint universe, especially for B2B business. Next step may be to review case studies and testimonials, review your portfolio, review frequently asked questions, and learn more about your Webprint services.
• At the decision stage, the next step can be to contact you or complete your order form for a custom Webprint solution.
Webprint : Solving the Problems of Your Ideal Customer
A deep understanding of your ideal Webprint customers means that you know their pain points, their problems and challenges - what they care about and what keeps them awake at night. You also know what they dream of, what they want and want the most. The gap between the problem they currently have and the results they want the most is what they need.
Your Webprint solution design packages must meet the needs of your ideal customers, while keeping a message about them, current problems and the expected results they are seeking. In other words, sell the Webprint solutions they want and provide the Webprint solutions they need.
Webprint : Building a brand around unique sell proposition
You want to attract Webprint solutions customers like crazy, you have to become an expert in a field, as savvy customers are looking for experts. In a B2B context that is to say, if you offer Webprint software as a service, you can specialize in a type of project such as Webprint customization T-shirts solutions, Webprint design software for business cards, print on demand software, etc.!
In the B2C Webprint, you can focus on a Webprint printing company offering business cards, banners, customizable bags, t-shirts, hats or any other fashion item. You can also focus your Webprint services on a customer segment or sector such as professional services, physical stores, restaurants, real estate agents, law firms, medical companies, dentists or associations.
Now, having a specialty does not mean that you cannot be good at a lot of things or offer a variety of Webprint services. This means that you excel at your specialty and focus on it in your marketing efforts, and then follow up with your other Webprint services as additional offerings.
Webprint : Upsells
If you start an online Webprint service, create a website, and print business cards, this does not mean that many customers requesting Webprint solutions or services will suddenly arrive at your door. Nobody can buy from you or pay you in any way if they do not know you exist. Once you have decided to start your Webprint business, your job is to make sure your target market knows you exist, and the easiest way to do that is to go where it is.
Exit your computer screen and start networking. Look for networking groups, industry events, business organizations, and conferences that your ideal Webprint clients attend - events that focus on their industry and activities.
If you want to become a subcontractor for public relations companies, attend public relations networking events and join local and national public relations associations. I guarantee you that you will be one of them, if not the only Webprint designer in the room.
Webprint : Make references a priority
The bad references Webprint jeopardize the reputation. When someone refers you to a friend, a peer, or a customer, it puts your reputation and the trust that's created with your contact for you. Never send a direct reference to your Webprint for requesting confidential information. Instead, make each direct Webprint reference a priority. Take the time to talk with them over the phone, be as helpful as possible, and if they do not suit you, offer them a recommendation or your best to point them in the right direction. Always strive to make your Webprint partners look good.
Webprint : Optimize Your Marketing Actions
The fastest way to overwhelm, fight, frustrate and be exhausted is to bite more than you can chew on. You do the same if you apply too many marketing tactics to your Webprint store at the same time. Evaluate any marketing tactics that you think would be appropriate for your Webprint solution design firm, and prioritize them based on its impact on your Webprint business (time, money, effort, hardship), then implement one at a time. Do not add a second tactic until you have set up the necessary systems to handle the first one.
Evaluate any marketing tactics that you think would be appropriate for your web design firm, prioritize them based on its impact on your business (time, money, effort, difficulty) and implement one at a time. Do not add a second tactic until you have the systems in place to handle the first one. In this way, you do not have to be embarrassed to do too much and do more.
webprint : making a great store
What do you think of when I say the word webprint online store ? You could think of something really big and fancy. However, it is not as huge as it seems. The idea is simple. As i mentionned it in begining, hou have an ecommerce site where you sell several products. And you integrate an online product design tool that allows your customers to create their own product versions. You can then download the print-ready file, print the drawing on the product of your choice and deliver it to them.
This sounds like a dream for many e-commerce store owners who are asking us for product design software online. If you are one of them, we will familiarize you with printpromo one of the largest online markets offering personalized t-shirts. How did they create their website ? Finally, how to create a webprint online store such as printpromo ?
All about printpromo
Printpromo opened in France in 2018. It is one of the pioneers in designing hats and t-shirts ans other personalized products for different occasions. You can order as many t-shirts as you want and have them delivered on time. Initially, it was difficult for the company to provide customers with t-shirts in a conventional way. In addition, the technology allowing customers to design is not as advanced, their main goal was to satisfy their customers. And they continued this quest. At this point, technological advances have made these countries a winning market that has sold more than 10 million products.
What if you want to create a webprint store like printpromo ?
Printpromo is a market and hub for different web-based print products. And let's say you do not want to be that big. In this case, you can simply have your own website, integrate product designer software online and it will be done. However, if you want to have a website printpromo.fr, you can make your order by contacting techtoprint team to provide you with similar software.
By using techtoprint solutions, you can allow your customers to design what they want, as they wish :
No design skills or coding needed, you can choose from hundreds of templates updated daily, drag and drop, add your text and logo, and you're ready to start selling.
Create and customize any product you want, with our library of hundreds of designs, just select your brand theme, choose your product, and start designing.
Build and design your E-mail templates for all your Marketing campaigns to attract more customers and scale your business using our tool.
An real independent tool of the all-inclusive platform
Built using the first mobile approach Comes with a rich library of over 1000 cliparts, images, texts and templates ready Offers the ability to upload and share on social networks Can be customized according to your needs works with all files and print formats. Fit to print on all products with printable surfaces.
Now, let us understand what each feature involves
Independent platform all inclusive : The subtitle describes everything. As mentioned above, Techtoprint solutions work with most e-commerce platforms. This means you do not have to worry about which platform your online store belongs to. Just integrate our tool and you are all ready to sell customized products to your customers !
Responsive : We understand the importance of mobile responsiveness more than any other company. That's why we created Brush your ideas using the Mobile First approach. Wherever your customers are, they can design the products of their choice on their handy devices and on the go. Is not it great ?
Rich Library function : With our beautiful versatile library, your customers will never run out of design options. Whatever topics they want to use for their product, they can make the most of BYI's rich library of more than 1,000 designs for design. These cliparts and templates are extremely creative and adapt perfectly to the products you supply. If you want to add your own templates or cliparts; Of course, we can help you !
Social media download : This is a boon for you if you have savvy customers in social media. Brush Your Ideas with an option to upload and share on social networks, your customers can design the product of their choice, download it and share it with their friends and family. So, whether Facebook or Instagram, let your customers show their art and win the heart around them.
For all e-commerce store owners who have adopted web-based printing technology and have a web showcase to print, things may have changed. In a good way, of course. They could finally give their customers a personalization tool and give them a smile by providing them with what they wanted. If you are one of those online store owners; let me tell you that this is only half a battle won. Once trends and technology evolve, you will have to make an effort to modify your webprint store.
Some web printing experts believe that the success of a webprint system depends on the service you perform. David Zwang, a consultant with Zwang & Company (a company specializing in process analysis and strategic business development in the fields of publishing, design and information printing), said that "it is important to find a professional company with a special responsibility in the implementation, training and maintenance of your printing software / online store).
Through this blog, we will give you tips and ideas to maintain and spice up your e-commerce store online.
Check scalability : Some webprint technology solutions can become quite complicated over time. Many come with high monthly fees and are not flexible enough to provide online store owners the features they want. In addition, after a few years of software integration, companies no longer offer consistent and effective customer support.
Sometimes, if intermediaries are involved, it becomes even more difficult for online shop owners to contact print service providers on the web. So, even if you're proud to have a webprint store, it's important that you check to see if it's flexible and scalable enough to meet your needs over the years.
Implement workflow automation
Each webprint store has a defined workflow. Preflight, file delivery, soft proofing, approval, etc. are part of the processes that are part of the daily life cycle of print production. Now, a minor problem in one of these processes and several things can go wrong !
Get rid of extra features
Ask any web provider to print the features of their tool and it will provide you with a huge list of features that can be compiled into a book! For your information, it is better to have few well-developed and effective features than to have too many worthless features.
If you plan to add more features to your existing online store, print a list of the top goals you want to reach and explain how they can help you. Later, you can consider adding these features. Get rid of outdated and additional features that could overwhelm your customers.
Continue adding new products
If you are providing a superior web printing solution, it is also important to continue adding new products to your catalog. Updating your online store from time to time and adding new products at regular intervals will keep your customers interested.
The only requirement is that the products you add to your online store must have a printable surface and that your printers must be able to provide a smooth and efficient print. By developing your store with more personalized products, you can ensure that your customers find new ones every time they visit your store.
Launch marketing campaigns
As a B2C webprint store, you need to think about questions such as: how are you going to direct users to your website? Are you going to launch Google Adwords Campaign or are you going to engage in strategic SEO activities? These are good ideas for strengthening your web presence.
Webprint : What solution to choose ?
If you want a user-friendly Webprint application, I recommend you to test techtoprint solutions.
They are most useful solutions for printers. With Techtoprint website designer, you can build your online store front in few minutes. What you have to do is only to drag and drop sections, adapt images, put your own content and products. Techtoprint offers you an unique occasion to get started with your print on demand business, just the right way !
The Why why do you need a webprint solution ?
To put it simply it boils down to adapt or die. Digital Marketing mediums are the new norm, traditional physical marketing assets are declining. With the rise of Google, Facebook, Twitter and a host of other mechanisms for marketers to reach their targeted clients it’s getting more difficult by the day for physical products to keep up. With this rise of these digital marketing outlets comes a new breed of marketer that is accustom to having control of everything online. They want to be able to see their marketing materials online, view inventory, report on usage, and share with colleagues, while essentially self-administer a lot of the daily tasks. I truly believe there will always be some sort of physical marketing, but as producers you will need to make it easier to the client to get to it.
So, should you select a hosted webprint saas solution (software as as service) provider or a traditional on premise provider ? There are a lot of different things to consider when asking this question. You can google “saas versus on premise” and see there are a lot of different views on the topic. In general you will find SaaS solutions are provided with little to no money upfront and for a monthly subscription fee. Traditional on premise software will require an upfront licensing fee, installation and hardware to run the software on. The one thing I will note is if you are considering an on premise webprint solution don’t forget to really look at all of the costs and requirements you will need to keep up with. For example what happens when a power supply blows out on your server ?
When should you start providing an online webprint solution ? Today. Webprint solutions have been around for long over a decade. They are mature and pretty much a standard for both the B2C and B2B markets. If you don’t have a solution in place today you need to start seriously considering it. If you do have a solution in place but it’s not getting much traction I would suggest you consider if it’s the right solution or if your organization is simply not making it a priority.
Webprint shop : How to get close to customers ?
Back to primitive time. And think of the medium of expression. The most popular form of primitive communication that appeared about 30,000 years ago in British Columbia is rock painting. Primitive men created their artistic projects from berry and fruit juices, animal blood and minerals. Over the years, support has evolved and we are now part of the thriving printing industry, which allows people to create and express their art on a range of products.
If you have an webprint store and you have an online and offline presence, we offer some tips to help you reach your community and promote your business in the best possible way.
Get in touch with residents : Even if you are a brand with your online presence, it is important to contact the people in your neighborhood and familiarize them with the various printing projects you have undertaken using the webprint design software may include the display of various works, such as banners, greeting cards, stationery, etc.
Ask communities what their requirements and preferences are and give them what they are looking for. In this way, you will be able to meet not only the needs of a particular client, but also the community of your neighborhood. The word-marketing of local residents will help you move your business forward.
Leverage effect on connections : Do not limit yourself to the area where you are. You know that most of your webprint clients have connections with other residents of other communities. You can make the most of it and ask your customers to advertise your services. Take your time and build good relationships with other customers and businesses in your area. If you can show how you can simplify their printing needs, they would be more than happy.
In short, take your time to develop a good connection with local businesses. When you show how easy it is to order prints and you can focus on what they do best, you build a relationship that not only creates loyalty, but also a relationship that is talked about in the city.
Advertise with posters : As mentioned above, it's not enough to have a web presence by digitally publishing everything your webprint design software can do. According to the researchers, most visual treatments take place 60,000 times faster than the text. Therefore, you must make the most of huge and bold posters. The posters allow you to be at the best of your creativity. Use neon colors, different shapes and creative artwork to promote your brand and leave an impact on the audience.
Connect with different webprint documents buyers, ask them to provide testimonials about your products and paste their messages with custom posters of the products they created using your webprint tool to print them. In this way, you will encourage your customers to continue to contact you for different orders.
Make a difference : NGOs are really part of the community you serve. And you can provide them with your webprint services to make a difference. For example, if you want to sell custom t-shirts, you can ask NGO members to design t-shirts using your webprint tool and distribute them for charity purposes. It is better to help these organizations without waiting for financial gain.
When nonprofit organizations and their members use your webprint products to communicate their message, people will not fail to come and ask you. Plus, working for a good cause creates a good reputation for your brand. Think about it.
Add magic by Techtoprint : If you want to expand the reach of your brand and involve members of your community, nothing better than adding the Techtoprint ecommerce solutions to your brand. Here's what you can do with our webprint solutions :
Setup your own print on demand store to give your clients the ability to get Instant Quotes, Upload Artwork, Design Online and much more. Smart layers technologie hels your clients to keep their brand consistent across marketing materials.
Offer product consistency : Once you have defined the conditions from the backend of your webprint store, you will be able to offer a large quantity of personalized products without compromising the quality of the result.
Easy order processing : Techtoprint solutions help you keep all order information in one place, allowing your employees to easily manage the print cycle. In the event of the departure of one of your employees, etc