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Turnkey solutions for various graphic arts professionals, the web2print
solutions are however not a very well known innovation for the general public. Therefore, it is important to clearly define
what we means " solutions web2print
" before explaining why companies should bet on it is essential! The solutions web2print
are design operations management systems, publishing and printing of
marketing materials. This popular technology automates various operations such as design, order processing, accounting and delivery of printed communication materials. Thus, The entire printing chain is managed through a single workflow, an
innovation that is undoubtedly revolutionizing the modern printing industry and is gaining momentum among professional printers. The solutions web2print
are part of the new-age technologies and maybe you are still wondering
whether your company should follow the trend and integrate them into its value chain! Would they be beneficial for you? Is your company big enough to need web2print solutions? Here is a set of questions that you are legitimately asking
yourself and to which we will try to provide some answers!
Solutions web2print : What factors should be taken into account ?
Whether you are a printer, in-house reprographer or any other graphic arts professional, adopting web2print solutions must meet the new requirements of optimization and cost reduction. of printing. Deploying such solutions therefore
requires working according to a master plan to identify your real needs in order to implement an automated management of print flows through a platform.
. To guarantee a winning strategy, many key factors must be taken into account: the size of your company, your marketing budget and the geographical configuration of your sites. A Solution project
must therefore be conducted step by step and must be an integral part of a company's strategic development process.
Solutions web2print :
What are the potential benefits for your company?
Your brand is more than just a logo. It is your corporate identity that communicates your values, objectives, services or products. Brand management has become such a big challenge today that the Large companies spend millions of dollars to
create and maintain their brands. This is where the role of web2print
solutions comes in... Consistency is therefore essential to the whole brand concept. Your brand needs to communicate the same message across all
channels and all geographic markets, as a lack of uniformity weakens it. When your representatives meet for a trade show or other convention, Are their business cards identical? Are the colors, fonts, paper, design and quality identical
from one vendor to another? Integrating web2print
solutions is the ideal key if you want to gain uniformity for all your communication supports.
2. Solutions web2print : Faster turnaround times
Previously, ordering marketing materials meant calling different suppliers, requesting quotes, designing and sending files, waiting for proofreads, making corrections, and waiting for your products to be delivered. With the
, this is not the case anymore! A system of web2print solutions simplifies this whole process and eliminates a large part of it while avoiding costly errors. Costs are negotiated at In advance, specimens
are instantaneous and interactive, and no corrections are required after validation. On a web2print platform, the ordering process takes a few minutes instead of several days. In the world of In today's fast-paced business environment,
that's worth its weight in gold!
Solutions web2print : Centralized purchasing
Purchasing marketing materials from a supplier using web2print
solutions saves time and money. If you order your marketing materials from several suppliers, it will be may be more difficult to reduce their costs and track
your expenses. Even if your products come from different suppliers, a good web2print solution will allow your collaborators to buy in one shop window. Do trust in web2print solutions like Techtoprint, your accounting department will thank
Solutions web2print : Control of the product line
are no longer limited to printed products. If you dream of giving your associates access to various products such as business cards, brochures, T-shirts, embroidered shirts, banners, etc., then you need
a solution that will allow you to offer them a wide range of products. advertising, then the solutions web2print
are made for you! The
allow users to get these various products from a web showcase.
The implementation of solutions Web2print represents a certain level of commitment to your supplier, some vendors like to know if they can rely on your company. This means that they are likely to to reward your
commitment to their Web2print printing system with special discounted prices for products ordered. In addition, the
web2print solutions eliminate the need for a graphic designer to design or perform basic updates of variable elements such as business cards, flyers, leaflets, etc., thanks to the multiple ready-to-use templates, simply
pre-designed for you. The web2print solutions allow you to This saves money and allows people with no graphic design training to customize documents/products to their liking before completing the ordering process.
Solutions web2print : Cost savings
6 .Solutions web2print : Is your business eligible?
If the Web2print solutions seem attractive, you may wonder if they are really interesting for your company . If your company uses several marketing products, has several sites and many requesters of printed
documents, you will certainly save time, money and efficiency by using the web2print solutions. Franchises and large companies with multiple offices spread across different geographic regions are particularly
ideal candidates. We're willing to bet that you can't afford not to. Without claiming that this list is exhaustive, we will not be able to are now entitled to assume that the term " solutions web2print" no
longer holds any secrets for you. Nevertheless, if you are not used to online business models, understand the advantages of the solutions web2print without knowing how to use them would only remain theoretical.
That's why we would love to help you answer this good question :
What strategies to adopt in order to be successful in e-commerce?
Because, web2print solutions are just a particular form of it!
The advent of the Internet has practically transformed many aspects of life. Creating and managing a business is no exception. Having an online presence has never been more essential for small businesses. Those that don't are
not recognizing this important opportunity and are being left behind. The printing sector is not spared by this technological change. The development of
web2print solutions coupled with the rise of of the Internet has brought about several important changes that Printers and other printing professionals must comply with in order to remain competitive in their
market shares. For example, one study reports that two of the most important third (67%) of UK consumers look for information online before taking to the shopping street. It's no secret that your customers are relying more and
more on the Internet to search and buy. products and services. If your business is not online, it will not be visible to the majority of your potential customers. It also means that you cannot compete effectively because your
competitors will be probably already online and will be displayed when customers search for products and services similar to yours.
Customers expect to find your business online
In an age where people can video chat with their families on their cell phones, or order a product at 10:00 p.m. with next-day delivery, customers expect to find your business by line. Companies that are still slow to adopt an
online presence may also be perceived as less reliable and not very credible in the minds of some customers. It also means that customers expect now to be able to shop, anytime, anywhere, 24 hours a day, 7 days a week. Even if
you operate a print store from a physical space, having a web2print online store is a simple and efficient way to tell your customers where your business is located, what time you are open and what products or services you
Nombreux secteurs sont concernés…
While professionals in other sectors meet these challenges by simply creating an online store with market solutions that have become legion, graphic arts professionals have no choice but to turn to the providers of
solutions web2print. As defined at the beginning of the article, the web2print solutions include modules for design, stock management, payment, tracking and delivery of orders. It is therefore
basically an e-commerce solution specialized for graphic arts. If you are a printer or reprographer, adopting the web2print
solutions will allow you to design products, manage your online print store while allowing your customers to customize their products and offer what they want for printing. So by getting closer to the customer, you will not only
gain in terms of in turnover but also in productivity! All in all, these reasons are only the tip of the iceberg when it comes to the importance of being online. Not only will you improve the visibility of your business, but you
will also be able to will also have very good opportunities to talk to all your customers. Do you have new products? Have you received good feedback from a customer? Being online gives you a great platform to communicate about your
company. business through a variety of channels, tools and techniques, which do not require a large budget at all. Below are some of the essential elements to consider for an effective strategy for development of any online
business, including web2print solutions!
Solutions web2print : The essentials...
Trade forecasts indicate that e-commerce is exploding, which means it's time for startups to firmly establish their online stores. There are many tactics for develop a new online activity. If you're just getting started, it's time
to make sure all the elements of your online success are in place. Let's review the 10 critical steps to capitalize on this trend:
E-commerce relies heavily on a reputable and accessible online presence. To be recognized as such, companies must make themselves available to those most likely to notice. Identify the demographics of consumers who will benefit from
relevant products and services and base marketing strategies on these details. In the online print industry leveraging the solutions web2print, it will be wise to do this step before choosing any of the
Carefully target the online audience
High quality content is described as relevant and engaging information that encourages site visitors to return in the future. The content should reflect the brand in tone and style and include the following statement mission,
services and company policies. It should also encourage interaction with consumers. This may take the form of questions, which can be answered in different sections of online comments. Interaction can also take place via surveys and
contests. For example, a blog presenting the advantages of your web2print solutions will be a winning idea for your print shop in line. For the loading speed of your web2print website content, you will know that
Amazon reported a 1% increase in revenue for every 100 millisecond improvement in loading time. In addition, Google reported that fast loading speeds are indeed a factor in the ranking algorithm. In response, VPS hosting is rapidly
becoming more and more popular among new businesses looking to maximize the site speed, as opposed to traditional shared hosting services.
Create high quality content and deliver it at high speed
Visitors know that unique and personalized web experiences are possible. That's why they expect such situations when they take a short tour on your web2print platform . If you operate a
solutions web2print or administer another e-commerce site, take advantage of available technologies to generate purchase choices based on the personal preferences of your potential customers. Some of the most large
websites (Google, Apple, Facebook, etc.) have applications built into their systems that identify users and track their online movements, but small businesses can focus on solutions Smaller CRMs. Batchbook, ContactMe and Zoho are
perfect CRM software solutions for smaller businesses, each costing less than $20 per month.
Customize the content
The growing use of mobile devices by consumers is greater than ever, hence the importance of a robust mobile e-commerce platform. Available solutions include mobile sites, mobile sites applications, call to action tools, maps and
Investing in the potential of mobile devices
especially strategic in the exploitation of web2print solutions.
Integrate sales channels
Subscription-based commerce comes in many different forms. For example, the replenishment model allows a product to be sent to a customer on a monthly or other regular basis. The discovery model offers new interesting experiences
with each delivery. These may include personalized or rare items. It is up to the company to decide which form of subscription suits it best and to integrate it into its sales strategies. and marketing. Most web2print solutions, for
example, track customer information that can be used to define and track which model each customer prefers and whether the customer has subscribed or not.
Adopt a subscription system
Scalability is an integral part of business growth. To cope with growth, third parties such as UPS, Nippon Express or DB Schenker can be relied upon to handle large and complex transactions. The costs will vary depending on the size
of the transaction, the size of the shipments, the distance to which the products must be shipped or the complexity of the transaction. Supporting logistics becomes more cost effective as you that the company grows and handles
larger transactions. Reverse logistics - the efficient management of exchanges and product returns - is also important. For the printing industry, the most popular model is reverse logistics. is the sale by dropshipping of printed
products designed via the interface of the web2print solutions. For online businesses, speed, security and website architecture are important foundations not only logistics, but also referencing. These aspects of
online activities translate into search engine optimization, generating more traffic, leads, brand credibility and sales. Accelerating your website is crucial for online logistics.
Thanks to the Internet, small businesses, especially printing companies web to print can reach consumers quickly and easily. In In addition,
manufacturers are increasingly eager to work directly with small companies as they realize that small brands can bring new and innovative products to the market. They are less limited due to minimal shelf space and complex supply
Go through intermediaries.
Although it is essential to maintain continuity across multiple sales channels, it is still possible to offer products only via the Internet. This creates an exclusive brand with e-commerce as the channel for main distribution. By
offering certain products in a single area, it is possible to keep better control over margins. Print on demand or POD is a better illustration of this
solutions web2print based on this principle.
Sell merchandise only online
Exclusive selection refers to a strategy dedicated to the "preservation" of a narrow but narrow range of exclusive products in a specific segment. These areas give the merchandise in question a distinction due to its original
characteristics and the difficulty of finding such a product elsewhere. One of the main objectives of any company is constant growth. Through careful strategic planning, marketing campaigns, and With quality marketing and a healthy
combination of the steps described above, conversions should increase steadily. One more question? Contact us to define your real needs to see together if Techtoprint is one of the ideal
for you! With Techtoprint, All we know for sure now is that that, with us, you can test for free and validate our web2print solutions
before launching yourself into the complex world of Web2print ! If you liked this article on web2print solutions, share it with your friends . We are convinced that web2print solutions will be
your business of tomorrow!
Playing the exclusivity card on a product