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The graphic arts industry greatly benefits from the mutations induced by web2print technology. Known since the 80s, this miracle solution for printers, communication agencies and other modern printing professionals still has a bright future. Between opportunities and prospects, operators in the printing sector are aiming far and many want to get well positioned in the web to print market.
Web to print : Definition
Web to print is an enough vague concept because it is not always defined in the same way. For some people, this technology also known as web2print or webprint refers to a set of computer solutions that can manage automatically a set of online operations including the design, layout and printing of different documents or printed products. For others, it's an online printing technology coupled with an e-commerce solution to provide a web to print shop, a space for designing, customization, ordering and delivering print media . Whatever the definition, it is clear that Web to print: Which printed products can we focus on? The web2print technology is adaptable to the production of any printable product on paper or tissue. Business cards, brochures, flyers, booklets, restaurant menus, personalized pens, packaging for various products, caps, personalized T-shirts, etc. This diversity of products makes print on demand business tips for any professional interested...
web to print shop : Where to start ?
Turning an idea into project is not always easy, because there are a lot of barriers to entry. This is valid in all areas and print on demand business doesn’t make an exception. Misunderstanding of the concept, lack of funding, etc., here are some of the factors that will block the click. The first solution is therefore to do good research to identify any kind of need affiliated to the printing field. The classics will think first of all the various marketing materials, but you have to know that the competition is tough on this niche. Nevertheless, web to print solutions already equip you to beat this competition with a new deal. Starting from the concept of personalization, the strength of print on demand software lies in their ability to provide applicants with documents or printed products, a range of customizable templates in a few clicks. Apart from originality, which is a popular aspect for new generations eager for brands in their own image, time savings and simplicity of design are among the many other qualities recognized by web2print technologies. You will understand that starting point lies in the ability to make good choice of the best web to print solution to adopt from a wide range of software that exist on the market ! Without pretending to be a certified auditor in print on demand solutions, I will help you discover with me some online printing software recommended by graphic arts professionals! But before making a list of webprint solutions, let's look at some factors to consider before making any choice! These criteria caught my attention...
Webprint : User interface
It is obvious that if the product design and customization tool built into your web to print solution is not user-friendly, the engagement rate will be low for your customers. This applies in particular to web to print shop in which all products are designed by customers using an online design tool. Therefore, before integrating or creating a print on demand platform with a product designer, make sure the customization, review process, and payment are smooth. Sometimes a product may seem glamorous but when it does not lend itself to ease of use, everything can fall into the water. So, remember that simplicity and sleek design are of utmost importance for a Web to print platform. Your web2print solution could also provide additional features such as product search, discount coupon management, multilingual sections configurations, etc.
Web to print solution : Hosting
When you decide to order a print on demand software from a trusted IT solution provider, it suggests the appropriate domain name for your next print storefront . In addition, it also helps you to configure your server robustly, depending on the size of the projected company, which will be limited only by your own ambitions because with E-commerce you have the global market at your hands. Once the setups are complete, you could tell yourself it’s ok, just grab the "slot machine". But do not forget that hosting your Web2print server is not enough. You must also maintain it and protect it. So make sure that your web 2 print service provider is ready to manage your server, even if additional monthly fees will be charged. For the security of your server and the protection against piracy, it is always essential to provide for it in priority because these factors are fundamental for the success your web to print shop.
Webprint : Usability of the administration interface
As administrator of a large web to print shop , you will have to take care of many tasks. And in-store product management is one of the most important tasks. The backend of a printing shop must be designed so that products and their variants can be easily added by linking them to each other. The administrator must be able to set prices and modify them at any time. To check if your print store is progressing, an order tracking system and in-store sales must be integrated into the chosen Webprint solution.
Webprint solution : Scalability
Each print on demand solution : VDL Capabilities. Variable data features, which provide the ability to customize a print product for each end user are essential for any web to print shop . Even if it's only a matter of customizing a business card, ensure:
Whether the adopted solution can support static and variable documents to handle a wide variety of printing options
If the products offered by the chosen print solution strictly comply with the marking guidelines, non-overlapping elements, sharpness and clarity of images, contrast between colors of the elements and those of the background, etc.
Whether variable and static pages can be used in the same document, so that a wide range of products can be offered: leaflets, brochures, booklets, flyers, etc.
Web to print shop : Integration of secure payment methods
If there are gaps in your payment gateway, this will result in huge basket abandonments and losses for your web2print store. Your print on demand store must offer several highly secure payment gateways to make it easier for your customers to pay for their orders. The payment page must also allow you to choose from different shipping options so that customers can be assured of delivery of their orders on time. That way, you'll be sure to inspire your customers with confidence, brand them, and satisfy them to turn them into true ambassadors for your web to print shop . A key to success in building a profitable business in the long term !
Web to print shop : Customer support
Even if the design tool of your webprint store is easy to use, many customer service issues need to be addressed. It is absolutely necessary to provide customer support, especially since "the Customer is always King", we will never tire to repeat it, just to help you! Choosing a web2print solution that includes easy-to-follow marketing tools for your customers is crucial. Some software providers also offer training on how to use the software and how to solve problems that may occur while using it. Once you know and understand your product, you can explain the benefits to your customers, solve their problems, and help them get the most out of them. If you cannot solve problems, the service provider who designed your webprint solution should to be able to help you. Check if the provider offers support / after-sales service, it can only be useful! Ideally, you will need to choose a vendor that offers ready-to-use templates, drawings, cliparts and your products added to the web 2 print store. If you are not a technician, it should be able to troubleshoot the UI / UX, upgrade tasks, etc.In short, the less one has to deal with, the better the web2print solution is. Now, you have all details about webprint solutions! You can be proud that you know most of key features in online printing business. Congratulations! As promised above, it's time to list out the 6 best print on demand solutions, after, I will let you play!
Web to print shops : 6 Solutions providers
As a new dealer on the market, Techtoprint is already positioning itself as a major player by developing SAAS-type print on demand solutions for the graphic arts and digital printing sector. Techtoprint Solutions' goal is to provide a complete online printing solution that can provide a world-class experience for print owners who want to boost their sales by deploying an online printing network. Techtoprint's solution enables traditional print service providers and professional graphic designers to offer their customers an unparalleled personalization experience by creating products in their image by simply modifying preconfigured templates.
Radixweb is a leading software development and IT outsourcing company certified ISO 9001: 2008 and D & B. It has extensive industry experience since 2001 and has more than 350 employees. OnPrintShop has been evolving since 2006 and works closely together with the web to print industry as an IT partner to simplify the print order management process from sales order to shipping. OnPrintShop customers have a major advantage because they have the choice between SAAS and a custom license to quickly adapt to the needs of the ever-evolving market. OnPrintShop web to print solutions are recognized as very simple to use and respected for personalized support to maximize success. The company's client base includes small print shops at some of the largest printers in North America, Asia and Europe. OnPrintShop was also awarded the Must See'ems solution at Graph Expo 16 & Print 17 Chicago for its continuous innovations in webprint technology.
EFI is leading the transformation of analogic into digital imaging with scalable digital products. Headquartered in Silicon Valley, California, with offices worldwide, EFI develops state-of-the-art technologies for the manufacture of signage, packaging, textiles, ceramic tiles and custom documents, with a broad range of products. Printers, offset, digital front-ends and complete web2print solutions. EFI web to print solutions are based on a suite of workflows that transforms and streamlines the entire production process, increasing the competitiveness and productivity of printers.
The web2print Aleyant Pressero software was launched at the end of 2005. Pressero is one of the most complete print solutions. It offers many features that its competitors do not offer. The focus on providing MIS and ERP integration capabilities has opened up new opportunities for Wheaton-based brand clients.
RedTie is a globally recognized IT service provider for designing web 2 print solutions. RedTie has become a market leader in this sector by producing webprint solutions with simple and convenient interfaces, which makes it possible to gain the greatest score on the user experience!
Design'N'Buy has a long history of designing and delivering print on demand solutions. Its online printing solutions integrate seamlessly with the existing client-side workflow and increase sales at no extra cost. Online design tools or print applications are implemented with utmost perfection to enhance the user experience, allowing Design'N'Buy to stay ahead of many of its competitors.
print on demand Experts is a Web consulting and printing company independent of webtoprint technology, which supports companies in the creation of high performance online storefront . Headquartered in San Francisco, USA, webprint Experts helps companies to develop their online strategies, to optimize their investments in web2print, to plan and execute implementation services and to provide the necessary technical resources to achieve the end-to-end integration necessary for real automation. Offering technical advice and resources independent of technology; print on demand Experts allows non-experts in the field to have a clear strategy, sound technical investments, and reliable resources to help them make the right choice of printing software.
The user experience often referred to by the acronym UX is the overall experience of a person using a software / technology product. We are all familiar with both ends of the spectrum of user experiences; a product that you can use immediately because it's intuitive (for example iPhone, Samsung or another phone), as opposed to a product that adds to the complexity of the user (for example, a modern TV remote control).When user experiences are excellent, they almost disappear (which means they do not bother you and you really stop noticing them). For example, when you listen to music on your iPhone and receive a call, the music turns off gracefully and then turns on again after the call. Nothing like this happens by chance, people who favor the user experience have incorporated this into the product after many hours of strategy, discussion and testing of many other potential solutions. Brilliant user experiences are hard to create and slow down software projects.Yet the user experience (UX) is the ideal product for the target audience again and again, the print software vendors fail to prioritize the user interface. Most software priorities are stuck in what a client of mine calls selling software to the pound. during sales process, buyers typically create a sort of list desired features and then think that choosing provider offering best decision features. this strategy could not be further from truth. more are necessarily better; if implemented complex, frustrating burdensome learning curve for your target audience, they will used anyway. virtually every web to print system has a way to preview the custom image after adding your variable data. So, in a list of features, they would tick all the box. Yet, the other day, I was reviewing a Web to print solution and the preview image was so small that the user had to download the PDF file to view his work. It's a bad user experience. Print products are of all sizes. Software publisher should therefore have built-in code that ensures that, regardless of its size, the preview image is resized to show the user a readable preview without loading it from downloading or magnifying the zoom. PDF. Do not just check a box in a list of features, but indicate the method of resolving the feature and its user experience. As long as buyers buy "pound software" - making all their decisions based on the number of features, print software providers will continue to set priorities for more features. How could we change this paradigm into a system that offers better software, more widely adopted, creating more return on investment (ROI) and generating clients that can be referenced?
Start buying user-experience printing software (UX)
Web to print is a printing software technology that allows your customers to shop, interact and deal with you online, self-service. The user experience of web 2 print is all about the customer experience of your customer. If your client needs to be trained on how to deal with you online, you have missed the target. If you produce documentation that you expect customers to read in order to be able to make online transactions with you, you have missed the check mark. Until recently, Print MIS / ERP solutions were completely excluded from the user experience discussion because they were not customer-centric solutions.For decades, we thought it was acceptable to offer backend employees a substandard user experience. Is it any wonder that web2print systems have the worst reputation for adoption by users ? Print MIS / ERP is no longer out of touch with user experience discussions, and printers should start evaluating Print MIS purchases based on their experience. MIS / ERP implementations of printing are already quite difficult because they force change at all levels. When the system you implement has a dreadful user experience, it's even harder to foster adoption.
Web to print : The user experience matters
Building good user experiences takes time, effort, and the willingness to dive into a workflow and really understand how the business process works. Next time you go to buy software, make a list of the “jobs” you want the software to do for you. For example, a print job list might look something like this;
Track job costs
Produce invoices, etc.
Then ask to be shown the user experience for each of these jobs. Evaluate your purchase based on the user experience of doing those jobs. Is it intuitive ? Does it “flow” ? Would you have to do a lot of training or reading of documentation to figure it out ? Wouldn’t it be great if print software vendors thought of their investment in the UX as a sales investment (that might actually produce the funding necessarily to create excellent user experiences) ! Webprint Ecommerce features are worth a look when it comes to enriching user experience thus increasing your print volumes. With innovative features such as Dynamic Page Personalization, Text on curve, Image Filters and many more, Techtoprint web2print ecommerce system is a boon for print providers.
Webtoprint : History
Small step back to 2000. Trade shows like Graph Expo were full of stands of e-commerce companies. There were more than 100 companies offering e-commerce solutions targeting print buyers and sellers. Most great names of the time such as Collabria, Noosh, Impresse, 58K.com, ImageX and Co were present. A year later, Printable acquired Collabria, Print Cafe took control of Impresse, and most of the actors disappeared together. In 2002, so many sites created during the bubble Internet closed, that there were entire sites devoted to tracking down their departure. Today, only a few of these organizations remain. Five years ago, the printing industry as a whole was not ready to e-commerce - not in the sense or the majority of e-commerce solutions available offered it. The idea of paying back the small percentage of margin that they made on the realization of a printed to the provider of the web to print solution just to facilitate a sale via the web, or allow customers to enter the workflow, did not please the majority of printers.While they had their FTP site and they all used the email, the Internet was seen as something potentially competitive, something that might well lead to several types of printed products. In short, this was not the right time for an adoption of mass of webprint solutions by printers. Today the Web to Print resurfaces and intends to gain market share. Let's hope for a promising future for this solution !
The benefits of web to print are undeniable. Customers appreciate being able to order at home convenience and monitor progress more closely . According to an article in Harvard Business Review titled The Truth About The Customer Experience, there is a buzz in the industry on how big business improve the experience of their customers . As witnessed Amazon and eBay, a fast easy-to-use web to print solution solution can enhance the experience of your customers . Another benefit of print on demand is that factory installations can streamline production in design, estimate customer service, prepress and billing. And finally, the percentage of work on the web portal should develop. According to an article by WhatTheyThink.com by Barb Pellow of InfoTrends, "More than a third of print jobs are currently in progress bought via the web. At the end of 2017, this value was about 43%. "But everyone does not succeed the first time implementation of webtoprint . We studied, worked with and interviewed dozens of people who struggled but finally successful in their implementations, and we identified six steps to help avoid the typical pitfalls.
Perform a "needs analysis" according to your top applications, bottlenecks, quality control issues and expected growth. Find options with staff, get feedback, and visit sites using the software.
Involve your customers in the process and receive their feedback early and often.
When negotiating the contract, include criteria and stages of implementation, with a provide for a refund if it does not work within a reasonable delay.
Make it work or send it back for a refund.
Beta test with selected clients, request comments and implement the changes.
Create a market strategy.
Web to print technology is an opportunity to handle if you are involved with printing business. As i explained it above, you can sell all printing materials online and on demand, without having to manage a products store. Choose only the best technology which will allow your clients to design themselves all the products they may need : Flyers, Banners, Book covers, Business cards, customized pens, bags, hats, tee-shirts or other marketing materials. If you want to know more about this technology, don’t hesitate to get in touch with Techtoprint team. It will be our pleasure to help you to create and grow up your printing business. Did this content help you? Share it with your friends and relatives, on facebook, twitter, Instagram or on other social media.
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